Every great performance starts before the game begins. From preparation to recovery, athletes and fans alike rely on the right tools to stay ready for whatever the day brings. That’s why Haleon is celebrating the essential assists that make big goals possible, both on and off the field. Because every goal starts with an assist.

Haleon, Official Partner of U.S. Soccer is delivering the ultimate assist by releasing the Tunnel Walk Bag – a limited-edition accessory designed to make achieving your wellness goals even more convenient before, during, and after a big game.

Haleon has teamed up with New York City–based visual artist and designer Andrea Bergart – known for her fusion of sports and urban fashion to create their very own Haleon Tunnel Walk Bag.

The limited‑edition accessory was designed to make achieving your wellness goals easier before, during, and after the big game and celebrates sport, movement, and everyday wellness.

It’s more than a bag—it’s a statement piece that reflects how modern consumers live, move, and take care of themselves.

A One‑of‑a‑Kind Design Inspired by the Game

The Tunnel Walk Bag draws inspiration from the iconic look of a soccer cleat, capturing the energy, power, and motion of the sport in a premium, functional form.

Andrea’s work aims to find beauty in unexpected places and the Haleon Tunnel Walk Bag bridges the gap between the worlds of high fashion and athletics. It's a testament to the idea that style and performance are not mutually exclusive.

Bold graphic lines and cleat‑inspired detailing give the Tunnel Walk Bag a distinctive look that feels both familiar and refreshingly new. It’s designed to stand out—whether it’s tucked into a gym locker, carried through the stadium tunnel, or packed for a weekend away.

Designed for Real Life, Built for Wellness

A bag should do more than look good—it should work hard for you. With that in mind, the Tunnel Walk Bag was created with both form and function at the forefront. Spacious yet streamlined, it’s designed to carry the wellness essentials people reach for most, all in one convenient place.

Inside, there’s room for everyday wellness must‑haves such as Advil, Centrum, TUMS, Voltaren Arthritis Pain Gel, and Sensodyne—making it easy to stay prepared wherever the day takes you. From pre‑game routines to post‑game recovery, the Tunnel Walk Bag helps keep wellness close at hand, without sacrificing style.

"A bag is more than just an accessory; it's a reflection of personal style, a conversation starter, and a tool that helps us navigate our day,” says Andrea. “I designed the Tunnel Walk Bag with both form and function in mind. It's spacious enough to carry all your wellness essentials, yet unique enough to make a statement. It's the ultimate game-day companion."

A Limited‑Edition Drop You Don’t Want to Miss

The Tunnel Walk Bag is a limited‑edition release, making it a must‑have for fans of sport, design, and wellness alike. It will be available for purchase exclusively on Amazon beginning May 14, priced at $125.00, while supplies last. Products not included in purchase.

Whether you’re heading to a match, powering through a busy day, or looking for a standout accessory that reflects your lifestyle, the Tunnel Walk Bag delivers the ultimate assist—combining premium design with everyday practicality.

Enter for a Chance to Win

In addition to purchasing the Tunnel Walk Bag, fans can also enter^†† for a chance to win one via the For The Assist Sweepstakes. It’s another way to celebrate the spirit of the game and bring this unique, cleat‑inspired accessory into your routine.